2003-2010
My role at Micros was an expansive mixture of hands-on project work, management of a mid-sized team, and business development.
The Children's Place
2010
A redesign of the Children's Place checkout to accomodate multiple payment methods for customers.
Saks Fifth Avenue
2010
A complete rethinking of the Saks Fifth Avenue checkout process, including a single screen design, and comprehensive usability testing.
Bare Necessities
2010
A generative usability testing study for Bare Necessities.
Canon Digital Learning Center
2009
An extensive redesign of a complex content site for high-end camera users, including user research with photography enthusiasts.
Canon eStore
2009
A complete redesign of the Canon online store.
Ann Taylor
2008
Full redesign of the Ann Taylor e-commerce site.
Bally Fitness
2008
Taxonomy definition and site architecture for a redesign of the Bally Fitness site.
Gevalia
2008
A redesign of the Kraft foods Gevalia site, including the complex account managerment section for managing subscription-based coffee shipments.
McKesson
2007
A user research study for McKesson, a distributor of medical products.
Wet Seal
2007
As part of a full scale redesign of WetSeal.com, I led the user experience design for the Wet Seal Outfitter and community. An innovative merchandising and proto-social media engine, it allowed teen girls to create outfits online, share them with friends, and /or with the whole community. The virtual runway provided the opportunity for other community members to give a thumbs up or thumbs down. Outfits were fully priced and one click to add to cart.
Home Decor Products
2007
The creation of a platform for multiple niche e-commerce sites.
La-Z-Boy
2007
A redesign of the site, including a challenging, store-pickup checkout implementation.
Shoemall
2007
This project involved creating design solutions for usability issues raised by customers on their website.
Circuit City
2006
A new site launch for the Circuit City competitor to Geek Squad, named "Firedog." A multi-agency collaboration, I travelled to Virginia for the kickoff & requirements gathering and designed a site that exposed customers to the business offerings and customer proposition, defined the existence of at-launch specific services and established the brand.
Collections Etc.
2006
Backward engineering of an existing content management system that led to enhancements and user documentation. I travelled to Chicago to train the Collections Etc. staff.
Levenger
2006
A checkout redesign for the Levenger company.
Carpet One
2005
This redesign of a flooring products site changed the process of selecting items to a choice of aesthetics, and helped demystify the process of selecting flooring products.
Henry Schein
2005
UI Specifications for a medical supplier's website.
Nautica
2005
This project was the first e-commerce site for Nautica.
Chase
2004
A promotional, interactive application to help potential customers understand which credit card best met their needs.
Gevalia
2004
Usability testing and ongoing design recommendations and specifications for the Gevalia customer account management section of the site.
Prevention
2004
A comprehensive redesign of Prevention, a content site based on the healthy living magazine.
Tassimo
2004
Tassimo is a single use pod coffee system launched by Kraft. This site allowed customers to re-order coffee pods and recieve recurring shipments based on their individual needs.
Godiva
2004
This project was a complete redesign of the godiva.com e-commerce site.
Waterford
2003
Enhancements to the Waterford crystal e-commerce site.
Graco Sweepstakes
2003
This project was the design of a sweepstakes microsite for Graco.
Graco
2003
Discovery, research and UX site specifications for the Graco e-commerce site CMS.